Feature Drop

How I work​

Prototype quickly, validate early, scale confidently​

I believe the best ideas start small. Build fast, test often, use real user feedback to decide what’s worth taking to full scale. This keeps momentum high and decisions grounded.

Let user signals inform every decision​

Browsing patterns, search queries, clicks, scrolls, pauses  these behaviours reveal what users need. I enjoy translating these signals into adaptive content, recommendations, and UX patterns that respond intelligently to each individual.

Design experiences that adapt, not just display​

Static design doesn’t reflect how people think or behave. Creating dynamic modules, flexible layouts, and personalised touchpoints that evolve based on context and intent.

Experimentation as a continuous process

I run A/B tests and quick experiments to validate hypotheses and refine user journeys. Testing isn’t a final step  it’s part of the entire product cycle.​

Cross-functional collaboration that actually works

Working closely with engineering, design, ML, analytics, and marketing is where I thrive. I naturally step into the role that connects these teams, aligns direction, and ensures we deliver cohesive experiences across all platforms.

Obsessed with meaningful impact

Conversion uplift, engagement, retention, customer satisfaction  I care deeply about the metrics that reflect real user and business value. Insight-led decisions drive everything I build.

My Background

My career started in digital content and UX, eventually expanding into product roles where I supported the management of PlayStation’s digital channels across 100+ markets and 40+ languages. This taught me how to build for global scale while keeping the user experience personal and culturally aware.

Since then, I’ve worked across:

• Personalisation and adaptive UX

• Search, recommendations, and relevance improvements

• Experimentation and CRO

• Global content strategy and localisation

• Internal platforms, Martech, CRM, analytics

• No-code/low-code prototyping

• AI-driven workflows and user experiences

Each role has strengthened my belief that the best products are created when data, design, and technology work in harmony.

What I Believe In

I believe digital experiences should feel considered  thoughtful, responsive, and intuitive. My goal is always to create products that adapt to people, not force people to adapt to them.

If you’re looking for someone who brings clarity, curiosity, and craftsmanship to complex problems someone who partners closely with teams, moves with purpose, and always designs with the user in mind I’d love to connect.